Try to find pages that are ranking between positions on Google. These are ideal candidates for additional content that can increase their rankings. YouTube videos rank in the top 10 of Google search far more often than any other type of video. And, according to Forbes, YouTube is also the second most popular search engine with more than 3 billion searches per month — surpassing Bing, Yahoo, and AOL combined. The filename, the title, the description of your uploaded content — all these elements affect your rankings in YouTube search.
Another tactic is to use your keywords at the start of the title, then add a sub-header after a colon to drive clicks. Or as long as this example from James Stafford :. Bonus : Use a video transcription service to turn your YouTube video description into a script of your entire video. That way, YouTube has tons of information to work from when deciding where your content should rank! Like content, longer videos tend to do better in YouTube search.
Try it yourself. Type in a popular keyword or topic and see what shows up at the top of the page. As with written content, longer videos tend to get the most traction — but remember to think about user intent first. The majority of search engines use click-through rate as a ranking factor. Optimizing your video with a great thumbnail can help that. A strong thumbnail should tell viewers exactly what the video is about.
What has changed is the way you must build backlinks if you want good results. Low-quality links that are easily spammed — blog comments, paid links, etc. Links that are earned — through high-quality content , outreach and influencer marketing — on the other hand, are safe and extremely effective. But Google likes to make things tricky for us. The best way to prevent that from happening is to diversify your backlink profile. For every incredible link you build, create another five that are medium quality. Why would Google rank your site in position 1 if users are greeted with a ton of glitches?
Ever visited a website and been greeted with an ugly error page like this? HTTPS is a best practice that will help your website boost its SEO presence, stay secure, and make it harder for malicious parties to break in and take advantage of your website. When the Atlantic, a highly-regarded, well-established media organization, decided to move to HTTPS in early , the transition was complex. First, content had to be scanned individually, then ported over and checked for compatibility.
The process was repeated with ads, and once compatibility and security were ensured, the website slowly went live in order to guard against traffic loss and unforeseen errors. Follow this guide to make the switch on WordPress. AMP, or Accelerated Mobile Pages , began as a Google-backed open initiative to allow publishers to easily create responsive, mobile-optimized content.
It takes information from website pages and displays them in an easy-to-view format for mobile devices :. Envisioned as a way to quickly render content on mobile devices like smartphones and tablets, AMP combines three components :. Want to implement AMP to help cater to mobile searchers? We want to give search engines the best view of our website, right?
To help Google understand your data, or to show your website smartcards and voice searches, you need to ensure that your semantic markups are correct. Semantic markups are essentially HTML tags which can help emphasize key information on your website. Just take heading tags, for instance. Nothing will sink your website faster in search rankings than a error. And nobody likes being stuck in a dead end — especially your audience. First of all, download your backlink profile using a tool like Monitor Backlinks. Backlinks that are pointing to a pesky error page will be highlighted, so sieve them out and head to your Google Analytics dashboard to find out how many page views the error page gets.
That could include:. Here are three huge SEO techniques to capture local people who could become your customers. These sources can include directory listings, which gather, aggregate, and submit relevant data for area businesses — information from physical directories like Yellow Pages or scanning business registrations.
In a nutshell: Bigger search engines like Google will rely on these data aggregators to fill in the gaps of the existing information that's already in their databases, and will also cross-check to make sure that the facts are up-to-date. Problems arise, however, when aggregators collect out-of-date data, leading a search engine like Google or Bing to list the wrong information — such as an old address for your business or a disconnected phone number.
From that point on, local search listings should be accurately and automatically updated by your management service. Oh, and remember to change all local listings if something changes — particularly when you move office or switch telephone numbers! A local landing page does what it says on the tin — targets people who are looking for something within a specific location.
Just take a look at top organic results being shown for a local keyword:. Carrying out technical SEO for local search engines is a similar process to the one we discussed earlier. Even so, local search engines are still extremely useful. Physical brick and mortar stores thrive on in-store visitors, right? Here are some useful terms and techniques to ensure that you optimize your business for local searches:.
First, understand that schema markup is one of the most powerful, least used parts of SEO today. Schema are basically brief snippets of data that can give extra information to search users and search engines. Reporting and analytics are two critical elements of SEO — both of which are indispensable to improving your overall marketing strategies. Effective reporting means you can understand key questions such as:. Interested in gaining the ability to tie online data back to offline data in order to get a full view of how your content and marketing is performing?
What techniques are they using? How have they changed their approach? What mistakes have they learned from? One great tool to see how your competition has changed is Wayback Machine , which allows marketers to access petabytes of archived web pages. If used correctly, however, Wayback Machine has some interesting lessons to offer.
The differences are pretty clear. In , the web layout was much more cluttered and crowded, with small, hard-to-navigate sidebars squeezing some small, insignificant-looking pictures in the middle advertising daily specials.see
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In , however, the user experience is much more streamlined. In a nutshell: The new website is almost minimalist, doing away with the previous confused, slightly chaotic format. Enter: SEMrush , an SEO tool used by marketers to track ever-changing keyword ranking positions in various search engines:. Click here to download it for free right now! Get A Free Consultation.
SEO is rapidly changing from one year to the next, with new algorithms constantly emerging and Google frequently editing their webmaster guidelines. Remember to focus on solid content creation and copywriting fundamentals, engage your viewers deeply, and stay abreast of technical trends like backlinks, SEO health, site speed, and schema. If all this seems overwhelming—take a deep breath. Making the effort to understand even the basics of SEO will help your website gain higher click-through rates, engagement, and of course, rankings. But if you need more personalized, specific advice on how you can start ranking for competitive terms in your niche, become recognized as a thought leader in your industry, and make more money through organic search traffic, click the orange button below to schedule a time to chat!
Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business. Go back. Whether you're looking for marketing services, strategy or just getting started, we have a solution for you. We'll help you grow, faster. I consent to receive email messages from Single Grain. Tell us a bit about you and your business It provides us with necessary insight into your business and goals. Your name: Your email: Your phone:.
She has over 30, Twitter followers. Make a list of as many experts in the topic you want to write about as you can. If you want to feature 10 expert opinions, make a list of 20 experts at least. It may not be easy to find their email addresses, so write down their social media profiles instead. He got over 40 experts to contribute to it, resulting in a comprehensive and informative piece that got over 5, shares on social media. Page Authority was developed by Moz, and it means the likelihood that your page will rank highly in search.
Domain Authority is the overall likelihood that your whole website, or domain, will rank highly in search. But not all social media platforms are created equal when it comes to building authority and traffic. These sites give you the opportunity to improve your search rankings, as well as build a following, within a short period of time. For example, Ana Hoffman got , views in 30 days , in addition to other benefits, using Slideshare content.
Step 1: Find a trending topic. Instead, look for topics that are already trending on blogs. Just as you do when looking for blog post ideas, you should identify what people are talking about right now. Another great place is GrowthHackers , which is an online community of marketers. Pick one that interests you and is related to your business or topic. Aim for about 35 slides. This gives a user a good amount of information without being too long to keep their attention.
Step 2: Make an outline. Read the article you selected in step 1, pick out key points, and create an outline for your presentation. This will make it easier to put together the full presentation. Learning from experts is the best way to grow your own traffic and search rankings. Popular presentations are featured on the Slideshare homepage. Study them carefully. Consider how you could improve them. Could you design it better? Could you find more facts and data to back up the points made? If the answer is yes, make your own presentation. Step 5: Create your Slideshare presentation.
Try to make it really stand out from the other ones you studied. You can even use Canva , mentioned back in step 5, to create a SlideShare presentation. This presentation is directing people to their lead magnet for doubling leads and sales, which takes you to this landing page :. Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages. Your older blog posts and landing pages that provide immense value on relevant topics can pull in a lot of new traffic.
You should link to them often to help build the structure of your website. Without establishing internal links, a Google spider may see your website this way :. When your content is properly linked to each other, it helps the Google spider see all your content in an organized way, like this:. But, before you start link building to your inner pages, you should first check to see how many inbound links go to your homepage, as compared to your other pages.
Step 3: Look at the number of inbound links for your homepage the first line. Looking at the above screenshot, you can see that my homepage has , inbound links, but the next highest number of links for an internal page is only 2, One of the strategies that worked best for me to lower my bounce rate is deep linking. Using this tactic, I was able to drop my average bounce rate from Adding fresh content regularly is not the only way to raise your Page Authority.
Your homepage naturally may have a higher PA but you need to work towards improving the authority of internal pages. Makes your internal pages indexable. Say you just published a new post and you want search engines to index it quickly. What do you do, fold your arms and wait? When linking to your internal pages from other blogs, avoid over-optimization of your anchor text. Your anchor text is the actual part of your sentence that has the link in it, like this.
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Since those links are coming from high authority websites, that reputation gets rubbed off on your content. Essentially, this gives Google an indication that your content must be high quality too. If every other factor were the same, the site with the most links would rank the highest in search results. Step 1: Updated the post.
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I added new links, content and recent data to bring the post up to date. Step 2: Shared it across social media again. Since I updated the post, I shared it on all my social networks again. This brought in a lot of new traffic. Step 3: Linked to it in my newer posts. Every time it was relevant to a new post I was writing, I included a link to it.
This directed traffic to the older post and resulted in people sharing it and linking to it themselves. It helps pass link juice to your content when you get links from high authority domains. A good place to look for sites to link to is Alltop. They may not link back to you, but a simple email only takes a minute to write. If you can write a post about the topic, and be a credible source of information, you can get these valuable links from Wikipedia.
Enter your keyword and click Search. WikiGrabber then shows me this list of Wikipedia articles that need citations or that have dead links. Read over the item that needs a source. If you have content that already backs up this statement, you can move ahead to submitting your link.
If not, you will need to write a new post that thoroughly covers this topic and provides verifiable data. Find the sentence that needed a citation, click at the end of it and click on Cite on the top menu. Your edit will be submitted for moderation. Wikipedia links are technically no-follow , which means that they do not pass link juice over to you.
However, their domain authority ranking and trust level from Google are very high, meaning there are still great search engine ranking factors in earning Wikipedia links. The Rank column on the left-hand side tells you which Google search result position smartblogger.
Now your job is to create high quality content using those same keywords. If you want to get even more ideas for long-tail keywords to rank highly for, head over to Google AdWords Keyword Planner. Step 1: Visit Backlinkwatch. Step 2: Analyze the referring sites. See whether the link is dofollow or nofollow. Click the link to visit each of the web pages in the screenshot.
Write them an email or send a message via social media with a link to your new article, and ask them to link over to it. Along with other SEO best practices, building links to your article will help you take over the top spot from your competitors. Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads.
If you can produce a quality article that ranks well organically for that same keyword, you can easily establish yourself among your target customers. To find some good AdWords keywords to create content around, try searching for keywords you want to rank for:. Analyze the titles and copy used in each of these ads.
They should give you at least a few ideas for headlines you can use in new content. A few from this example could be:. In that post , I broke down all the steps to do a full SEO website audit and included a template for users to download. All for free, with no paid AdWords ads! You want to ensure that each page title for each page and post on your website contains a keyword.
A strategy I have found particularly effective is to include multiple keywords within each page title. Make sure not to be spammy with this or it could end up hurting you. By spammy I mean just cramming keywords in there for the sake of it, even if they sound a little off. See the difference? The first two sound natural and like you could picture seeing them online. I had corrected a lot of page errors in previous months that were caused by a switch to a new webhost, as you can tell by the red line.
For each error, click on Fetch as Google in the screenshot above. This can be easily solved by getting my site re-indexed. You can improve those posts and leverage their authority for higher search rankings. Step 1: Log into Google Analytics. Step 1: Write a sharable headline. The headline should evoke curiosity, but still maintain its clarity. You could even add a number to the headline, as people more frequently share headlines that contain a number. Step 2: Add customer testimonials or notable mentions. Now that you have some experience, let it show in your content.
If other people have conducted experiments related to your topic, always include that information. Customer testimonials are huge for marketing. But if someone else backs it up, your authority and influence will increase. Step 3: Update old data and images. I do this regularly with my best performing content. Cornerstone content is basically the foundation of your blog. They are the articles you are most proud of and the ones that are the most unique, in-depth and informative.
An easy way to keep track of your cornerstone content is to create a spreadsheet. Add the following columns:. Scan through your list every few months and ensure that none of these posts are going too long without being updated. In the previous section, we covered how you can keep your best performing articles fresh and optimized.
Revamping an old underperforming article is a sure way to get more organic search traffic. Writing a new post from scratch. It may do well, or it could flop too. It;s worth the effort to revamp an old post! Step 2: Analyze keywords. You can enter in multiple searches one at a time and see all your results at the bottom of the page. The top four organic search results get I recently went through this process with this post about starting a blog.
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Before I updated it, it was ranking on page 3. You need to tell people. This makes your revamped post show at the top of your blog feed so it looks brand new and more people see it. Revamping old content has been really successful for me. It would have taken me 10x as long to come up with all new post ideas and write them instead of editing the ones I already had.
Making use of existing content is always more efficient than starting from scratch and the traffic results prove it. A blog is a powerful brand marketing tool. Remember the human beings on the other side of the screen and write for what they want to read. Have you tried any of these advanced SEO techniques before? What results did you get and how long did it take to see them? Save my name, email, and website in this browser for the next time I comment.
Understanding SEO is crucial to significantly increasing your traffic and brand awareness. See why SEO is so important to your success? Click a section below to be taken right to it. But what if the URL looked like this instead? Check 4. Is each page and blog post formatted properly? By properly, I mean is each page: Broken up with headings and subheadings h1 and h2 tags?
Using sentences per paragraph? Bolding or italicizing important points? Optimized with a call to action? Check 5: Do all your images have keywords in their ALT tags? Check 6: Are you using links in your content? This includes both internal links to your own content and external links to other websites. Additionally, there are several subheadings on the page that are too long which QuickSprout lists for you: The best heading tags contain 15 to 65 characters. Easy, right? Think of yourself as a big data company.
Step 2: Review the questions people are asking. If you know how to answer one of these questions, write a blog post about it. Use these answers to form the outline for your next blog post. You can also use Google Analytics to find out what your readers want. Here are my top pages from May 14th to June 14th The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it.
It will give you a list of your most popular content, sorted by the highest share counts. Create SEO optimized landing pages A well-designed landing page can improve your lead generation and sales. As you scroll down, you learn more about landing pages: The key elements of a good landing page are: No navigation you want users to stay on the page! Do people actually link to them and share them on social media? Landing pages can generate a lot of income. First, you select how much debt you have.
Your landing page content has to be useful. You also want to make sure your landing page looks modern with a professional design. Finally, build links from your existing content to your new landing page. Still not sure if your website is mobile-friendly?
Just check it out on your phone. The mobile site is optimized for my screen width and is easy to read. Grow your traffic with infographics Infographics are popular because they allow you to display complex information in an easy to understand way. Why do search users and consumers prefer infographics? From there, pick a designer and read their profile. People are more likely to share your infographic if it comes with a post that explains it.
Why image search matters
Step 4: Submit your infographic to directories. Optimize your content for RankBrain Search engines have evolved a lot since Google first launched in Not great, right? For example: Are you ready to learn java online? The difference is clear, right? The second paragraph sounds better to users and still uses your keyword without overdoing it. A few guidelines for finding synonyms for your main keyword: Find keywords with the same meaning as the principle keyword, but with different spelling and structure. Example: image, picture, photo. Only use them when necessary and make sure your copy flows naturally when a human reads it!
Write in a natural tone. Write at least 1, words Backlinko analyzed 1 million searches and found the average first-page search result was 1, words. It seems simple because it is, and it works! Creating a roundup post that grows your traffic is easy: Step 1: Find your topic and a good question to ask your experts.
Make sure you link back to everyone featured. Ask them to share it with their audience. The biggest wow factor? What would 5, shares do for your brand?